SMALL-BATCH - MADE IN CANADAThe
Solhive
Story
I used the same skincare for over 22 years.
I never questioned it — because I thought it was working.
Around the same time, other things in my life were shifting.
I moved home to Canada after 22 years in Australia, turned 52, and for the first time in a long time, felt ready to put myself first again.
What I didn’t expect was that my skin would be part of that change.
It became dry, tight, and reactive. Different.
At first, I tried to fix it — more products, more steps.
Nothing worked.
So I started paying attention.
To ingredients. To what I was actually using. To habits I’d never questioned before.
I realised I had been taught to strip my skin — and then try to repair it.
Every single day.
I didn’t set out to start a skincare brand.
I just wanted my skin to feel like itself again.
But it wasn’t just my skin that changed.
It was how I saw it, how I treated it — how I treated myself.
That was the moment everything changed.
— wendy franks
And suddenly, it didn’t make sense anymore.
So I stopped.
I made something simple — a balm with ingredients I understood. No water. No fillers. Nothing unnecessary.
Less, but better.
